Do you own a shop or a small business in your city? What marketing strategies do you use to advertise and promote your business? Since most people search for local information for any services or products, it’s essential to improve your visibility in local search. to break your echo chamber.
If you don’t optimize your business sites for local search, you might miss potential customers who are finding a shop in your area. So, local SEO plays a crucial role that will improve your online visibility and drive more customers to your physical store.
What is Local SEO?
Local SEO is a process of increasing visibility to drive more traffic, improved brand awareness, and more customers to your physical location. There are different tasks involved in it: local keyword research, listing your business in Google My Business, creating NAP citations, etc.
If you are unsure how to do local SEO, you can visit site to find an agency that can handle these tasks for you. However, you should have a good understanding of different local SEO practices to manage it on your own. Before I share different strategies and tips, take a look at why it’s essential.
Why is local SEO important?
Here are some notable reasons to implement local SEO for your business:
- Statistical data shows that 46% of the searches on Google have an intention to find local services or stores.
- Again, the local searches also have a higher chance that the customer will visit the store on the same day. Data shows that more than 70% of consumers who search for local services or shops visit the store on that day.
The above-presented fact shows that local SEO can increase your search engines’ visibility and drive customers to your shop in a few minutes after the search.
Local SEO Tips
If you want to optimize your website and drive more customers to your shop, here are some local SEO tips that you should implement for your business.
Register at Google My Business Account
First and foremost, create a Google My Business Account and update every detail so that people can find you easily. Listing your business in GMB helps consumers to find your business in their search results. Additionally, Google Maps help them to find the direction to your store. Apart from this, optimize your site by verifying your ownership, providing business hours, products, services, etc.
Build NAP and Local Citations
Another important thing is that you should update your name, address, and phone number in various local citations. Provide a short description of your business and the URL of your official business website.
Try to Get Reviews from Local Customers
Google customer reviews play an important role in your business success. When local customers give reviews about your products or services, it improves your ranking in Google My Business listings. Moreover, it also acts as social proof for your business to encourage people to visit your physical store or shop, or office.
Research for Local Keywords
Keyword research is a crucial part of your local SEO strategies. It will help you create content based on location. When you create location-based content, consumers will easily find your business when searching for something related to your product, services, or industry.
Stay Active on Social Media
Although social media don’t directly impact your search engine rankings, it can boost your SEO strategy in many ways. Since most people are active on social media, your social media page may appear in the search result.
Again, social media marketing is also powerful to target specific audience groups in your locality. Apart from that, social media can send more traffic to your website.
The Bottom Line
Hopefully, the above information has helped you to get some insights on local SEO and how to implement it for your business. Now that you understand how local businesses can help you drive more customers to apply them to your website. Stay active on social media and post regular SEO-friendly content based on local keyword research.