What exactly is a Subdomain? A subdomain is actually a separate section of your site that acts as part of the main domain. You could think of a sub-domain as another side to your main domain without the irritation of needing to set up a new web hosting account, or manage any other domain redirects. Understanding what a subdomain really is will help you decide whether or not it’s a feature worth investing in for your business website.
There are several different reasons to use subdomains for your business website. Most people will use subdomains for their company’s email addresses. This makes it easy to remember and keep straight, while still providing a means to reach all of your employees at the same time. Another common use of subdomains is as a way to get your site listed higher on search engine results; something which can greatly improve your ranking and traffic.
As you can see, there are multiple reasons to use subdomains. However, the most common reason to use a subdomain is because you want to avoid paying unnecessary hosting fees. If you’re paying for one site per domain, you’re throwing away money each time you buy a domain and then have it redirect to another page on your site. The other problem with paying for a single web hosting account with one domain is that if you’re using multiple domains, you may be paying for hosting costs twice. Although this can add up over time, it’s best to find a host that offers a reasonable price on all of their subdomains. This way you’ll be able to spend less on the first, but still have a reliable service for the next one.
One of the biggest benefits of creating subdomains is the ability to control which parts of the site you want to control. If you’ve used wildcards in your address, you’ll know that each part of a URL corresponds to a separate name on the server. However, there’s a problem. Whenever you create wildcards, you always have to know up front which names will point to which parts of a site. In addition, if you’ve ever had a site associated with a wildcard subdomain, you may have noticed that when you enter the IP address of a name you already own, the address still has some of its subdomains listed.
With subdomains, you can tell exactly which areas of your site you want to have associated with it. For example, if you have an e-commerce site with different sections such as a home page, About Me, Contact Us, etc., you can simply put the section that has the different sections into the wildcard subdomain of that domain, and then you’ll only have to remember that part of that page you want associated with your e-commerce domain. Because the name of the subdomain is the same as the name of the primary domain, any pages you associate with that subdomain will also have the same name as the primary domain. This means that you can have an e-commerce site with the same name but using different sections for each separate section.
When you are looking at your business website, you should always keep in mind what part of it is the most important. Chances are, it’s likely the top-level domain names, since this is how people will be able to find your site. However, you can create subdomains that make up logical extensions of your top-level domain names, which means you can build up a network of sites with similar names. Once you have several successful sites, you can sell them off, at least to those people who aren’t aware of their existence!