What is Media? – Definition, Types and More

What is Media? What is it good for? What is it used for? These are just some of the questions that we would usually ask if we have a clear idea about what media actually is. We know that it is a bundle of multimedia systems which are distributed over the worldwide web using networks such as the World Wide Web servers, personal computers, portable media players (such as CD players), game consoles, televisions, and other electronic devices.

Media is basically the physical means or resources used to store and transmit data or information. The word refers to different components of the visual mass communication media, including print media, television, film, publishing, music, films, video, and the internet. With the help of the word, we can further break down the mass communication media to the following types and forms:

Audio-video conference | multimedia conferences | multimedia | converged | audio-video} Video-audio-conferencing, also known as AV Conferencing, is a relatively new breed of audio-video conferencing. With this technology, people can connect to each other through live video-audio transmissions and share information within minutes. Audio-video conference systems allow two or more computer users to communicate with each other in real time. Audio-video converged communication technologies also allow one computer system to act as an interface to another. The technology is called converged communication. It has resulted to the creation of new kinds of systems, which previously were not conceivable.

Video-audio-conferencing is one among the many different types of mass communication media. In this technology, a single source is used to transfer audio and video signals from a remote location over IP networks. Internet is considered to be the medium that merges audio-video and networking technologies. The major benefits of IP networking and Video-audio convergence include: it allows for the system to interconnect and boost capacity; it reduces operational costs and facilitates collaboration among users; it is highly reliable and requires minimal deployment. The major disadvantages of Video-audio convergence are: video signal dropout when connecting to a video source; the transfer speed of video signals is slow compared to audio signals.

Different types of media sources are analyzed in this study. Different types of multimedia formats are analyzed to analyze how they affect the message delivered by the medium. This qualitative analysis helps in understanding the effect of the medium on the message delivery. Media analysis helps in creating marketing plans, which focuses on the consumer’s experience and response to the media and its message. As such, media analysis plays a crucial role in brand building.