Best Practices for Operating a Successful Ecommerce Business

If you are running an eCommerce business that offers tangible products, you must have a strong online presence. However, with so much competition in the sector, it can be quite challenging to establish the grounds. 

Besides competing with regional brands, you also need to deal with global giants like Amazon, for example. For that reason, it’s important to focus on every little detail of your eCommerce site.

In this article, we will discuss some practices that will help you boost conversions for your eCommerce business. In addition, you’ll generate more leads and add even further success to your business’s bottom line. Whether you are a brick-and-mortar retailer who decided to finally expand their business online or a company that only operates online,you can get any kind of service like email marketing, PPC, Facebook advertisement many more through Capital Solutions.

Here are the following tips that will benefit you either way.

Offer Great Customer Service

Not every transaction on your eCommerce site will go smoothly. Customers will have questions and experience issues. That’s unavoidable. When buyers are facing any issues, like locating a product or troubleshooting an item they have purchased earlier, you need to ensure they can get assistance immediately.

That’s why you must have readily accessible customer support via various channels like phone, email, and live chat. This will allow you to obtain phone, email, and live chat statistics insights that will be useful later. Plus, customers will be able to communicate with your brand through their preferred communication channel. 

Furthermore, your customer service needs to be friendly. So, try not to keep customers on hold. Ultimately, ensure your customer service team is properly trained to resolve any issue rapidly and efficiently.

Go Mobile

Your eCommerce has to be optimized for mobile devices. Nowadays, with more than half of all internet traffic shopping coming from a mobile device, you really can’t afford to exclude mobile shoppers. 

So, you must take your mobile strategy to the next level, and to do so, you need to make an app for your eCommerce store. That’s the best way to personalize your customer’s shopping experience. 

By building an app, you’ll be able to save user data, like payment options and shipping addresses. That way your customers will be able to check out and finish every purchase in just a few seconds instead of having to enter their information for each transaction.

Allow as Many Payment Options as Possible

You can’t make an assumption that everybody owns a MasterCard or Visa. Even if they do, it still may not be their preferred payment option. Maybe their cards will be maxed out, or simply they could have better membership advantages on different cards.

Although other credit card companies charge greater dealer transaction fees, you still have to allow other cards such as American Express or Discover. Also, you need to consider accepting alternative payment options like Google Pay or  PayPal.

Prioritize SEO

Not everybody who needs your products will navigate straight to your eCommerce site. In fact, research shows that almost half of online buyers begin their purchasing by using a search engine, such as Google.

If your website isn’t among the top search results, consumers will purchase from your competitors instead. That’s why it’s crucial to concentrate your efforts on SEO. Try everything you can to get to the top of Google rankings for keywords related to your product offerings.

Remove Ads

Some eCommerce owners use their platform to offer advertisement space for other brands. But this can be a costly error.

Of course, you can make some extra money with ads, but this might put off your own customers. Pop-ups and sidebar ads may look like spam. Visitors can be afraid to click through your site because they’ll think they’re being redirected to a site that’s unsafe.

Research shows that around 80% of consumers in the U.S. consider online ads to be disruptive to their shopping experience. If you already have ads, remove them and leave the space blank. That will also help you remove the unnecessary clutter in your website design.

Provide Free Shipping

This one is quite simple – don’t charge your buyers for shipping. This is essential because unforeseen costs are the number one reason for shopping cart abandonment. Put yourself in your customers’ shoes.

They see one price listed on the product’s page, but at checkout, they see a totally different one with additional charges. Everybody expects to pay taxes, but shipping as well might be too much. Additional costs drive consumers away. You can consider raising your product prices to cover any shipping costs involved instead of charging your customers extra for shipping.

Final Words

Operating a successful eCommerce website is not a simple task. Luckily, you can do a lot of things to increase your chances of driving sales and improve your customer retention rate. To achieve success start implementing the above-given practices, but keep in mind that success doesn’t come overnight.